Antonia Bernardin Professional Portfolio

Introduction

I have 6+ years marketing experience across different sectors, from charity to Bio-science and retail. I am a marketing professional with a particular focus in digital marketing and content writing, familiar with most popular marketing tools.

Alongside my professional marketing channels, I also maintain a personal blog (where this portfolio is hosted), Instagram and Tiktok, where I post book reviews, my own writing and generally share my love of all things literary. In 2021 I founded a podcast with my co-host and friend, called the Lazy Book Lovers podcast.

Education

English and Creative Writing degree: 2:1
English Lit, Psychology and Theatre studies A Level

Areas of expertise

Planning, writing and monitoring the content schedule across multiple social channels, including all major platforms. Using popular scheduling tools such as Hootsuite and Hubspot

CRM system management

Managing lead nurturing, automated drip feed functions, with experience in Pardot/ Salesforce, Hubspot and Mailchimp.

Campaign schedule planning

Ensuring a cohesive omni-channel content schedule across web, email, social, blog and physical collateral.

SEO optimisation

Optimising page design and copy according SEO best practice and optimal keyword volume gain. This includes an entire brand/website re-launch

Email

Writing content for and designing emails with (limited) HTML editing, for active campaigns and lead nurturing.

Copywriting

Producing copy for product descriptions, landing pages, data-sheets, catalogues and brochures.

Blog Entries

Regular blog content publication, both personally and professionally.

Collaboration

Working with internal stakeholders and product experts to produce accurate and useful copy.

Examples of published work

Morplan

Senior Marketing Executive – Feb 2024 to present

Key projects undertaken with Morplan

SEO optimisation of 100+ pages
Product description optimisation 500+ products

Blog production: 40 articles to date
Re-activating social channels

Blog article highlights

Setting up a loyalty reward programme: what to consider

What is a loyalty reward programme and what are the benefits? Customer loyalty programmes, also known as rewards programmes, are simply a way to engage with your customers and motivate them to continue buying…

Stylish sustainability: recyclable hangers made from recycled materials.

One of the top concerns on almost everyone’s mind, but especially businesses, is how to adopt more sustainable and eco-friendly elements into our everyday lives and a small way to begin is recyclable hangers…

6 wedding industry challenges and how Morplan can help – bridal shop supplies

Peak wedding season is upon us and we know that there are many challenges you can face as a bridal shop or bridal boutique, but what are they and how can you solve them…?

10 top tips on gift wrapping for retail

Whether you have a physical store, e-commerce, or both, gift-wrapping and adding extra special touches to your retail packaging is an easy way to make a customer feel valued.

This is especially relevant as we head towards the Festive Season but some of these tips give practical ideas on how to add a little extra magic all year round…

Product display tips: Planning, execution and maintenance

What are our top tips for your product display? We’ve broken it down into 3 easy steps:
1- Planning: What, Where and How?
2- Execution: How can you layout everything you planned? What are the different methods you can use?
3- Maintenance: What can you do to make sure this display stays eye-catching and effective?

Dolomite Bio (Do Bio)

Marketing co-ordinator March 2020 – August 2023

Key projects undertaken with Do Bio

Website relaunch
Quarterly launch cycle campaign management
Complete rebrand

Data base cleanse
Lead nurturing drip feed campaigns

*please note the brand Do Bio was disbanded after Blacktrace was bought by another company – all content and social channels were subsequently deleted, these are examples are either still live on the web, from archive retrieval sites or I saved before leaving.

Press releases

Dolomite Bio launches Nadia Go – An affordable microfluidic system for custom protocol development

Dolomite Bio announces re brand to Do Bio

Read the article

Dolomite Bio launches new RNAdia kit, breaking down cost barriers for single cell research

Dolomite Bio launches bioinformatics service for single-cell research

read the article

Blog articles

I have found these using a web archive site, as the website is no longer live, some pictures may not pull through as a result.

Breaking down cost barriers for single cell research: Introducing RNAdia

We recently announced the launch of our new RNAdia kit for single cell research. Find out how RNAdia, together with the Nadia Instrument, forms a high quality, low cost, complete solution for single cell RNA-Sequencing…

5 things you need to know about 3D Cell Culture

3D cell culture techniques have an important role to play in the future of cell culture research and so, we created a list of five things you need to know about it: