Introduction
I have 6+ years marketing experience across different sectors, from charity to Bio-science and retail. I am a marketing professional with a particular focus in digital marketing and content writing, familiar with most popular marketing tools.
Alongside my professional marketing channels, I also maintain a personal blog (where this portfolio is hosted), Instagram and Tiktok, where I post book reviews, my own writing and generally share my love of all things literary. In 2021 I founded a podcast with my co-host and friend, called the Lazy Book Lovers podcast.
- Introduction
- Education
- Areas of expertise
- Examples of published work
- Morplan
- Dolomite Bio (Do Bio)
- ENHH Charity
- Thank you
Education
- English and Creative Writing degree: 2:1
- English Lit, Psychology and Theatre studies A Level
Areas of expertise
Multi-Channel social media management
Planning, writing and monitoring the content schedule across multiple social channels, including all major platforms. Using popular scheduling tools such as Hootsuite and Hubspot
CRM system management
Managing lead nurturing, automated drip feed functions, with experience in Pardot/ Salesforce, Hubspot and Mailchimp.
Campaign schedule planning
Ensuring a cohesive omni-channel content schedule across web, email, social, blog and physical collateral.
SEO optimisation
Optimising page design and copy according SEO best practice and optimal keyword volume gain. This includes an entire brand/website re-launch
Writing content for and designing emails with (limited) HTML editing, for active campaigns and lead nurturing.
Copywriting
Producing copy for product descriptions, landing pages, data-sheets, catalogues and brochures.
Blog Entries
Regular blog content publication, both personally and professionally.
Collaboration
Working with internal stakeholders and product experts to produce accurate and useful copy.
Examples of published work
Morplan
Senior Marketing Executive – Feb 2024 to present
Key projects undertaken with Morplan
- SEO optimisation of 200+ pages
- Product description optimisation 1000+ products
- Blog production: 100 articles to date
- Re-activating social channels
Blog article highlights
Setting up a loyalty reward programme: what to consider
What is a loyalty reward programme and what are the benefits? Customer loyalty programmes, also known as rewards programmes, are simply a way to engage with your customers and motivate them to continue buying…
5 tips to help minimise the risk of shoplifting
Reduce shoplifting risk with 5 practical retail security tips. Learn how RF security tags, dummy cameras and lockable cabinets protect stock.
10 Garden Centre Display tips
Learn 10 effective garden centre merchandising tips to create inspiring displays, enhance the customer experience and maximise retail performance.
How to dress a mannequin – an easy 3 step guide
Learn how to dress a mannequin in three easy steps with our simple, practical guide. Perfect for retail staff, visual merchandisers, and shop owners looking to create eye-catching displays that boost sales and elevate store presentation.
Product display tips: Planning, execution and maintenance
What are our top tips for your product display? We’ve broken it down into 3 easy steps:
1- Planning: What, Where and How?
2- Execution: How can you layout everything you planned? What are the different methods you can use?
3- Maintenance: What can you do to make sure this display stays eye-catching and effective?
Video production
Dolomite Bio (Do Bio)
Marketing co-ordinator March 2020 – August 2023
Key projects undertaken with Do Bio
- Website relaunch
- Quarterly launch cycle campaign management
- Complete rebrand
- Data base cleanse
- Lead nurturing drip feed campaigns
*please note the brand Do Bio was disbanded after Blacktrace was bought by another company – all content and social channels were subsequently deleted, these are examples are either still live on the web, from archive retrieval sites or I saved before leaving.
Press releases
Dolomite Bio launches Nadia Go – An affordable microfluidic system for custom protocol development
Dolomite Bio announces re brand to Do Bio
Dolomite Bio launches new RNAdia kit, breaking down cost barriers for single cell research
Dolomite Bio launches bioinformatics service for single-cell research
Blog articles
I have found these using a web archive site, as the website is no longer live, some pictures may not pull through as a result.
Breaking down cost barriers for single cell research: Introducing RNAdia
We recently announced the launch of our new RNAdia kit for single cell research. Find out how RNAdia, together with the Nadia Instrument, forms a high quality, low cost, complete solution for single cell RNA-Sequencing…
5 things you need to know about 3D Cell Culture
3D cell culture techniques have an important role to play in the future of cell culture research and so, we created a list of five things you need to know about it:
Email design examples
*the image sources no longer exist and so will not display
Email example 1: Generic launch email to prospects
Email example 2: Segmented product launch email
Email example 3: Segmented follow up nurturing email
ENHH Charity
Fundraising Assistant July 2018 – March 2020
Key projects
- Website launch
- Office set-up
- Managing onsite sales pitch area
- Volunteer management
- Internal and external email
- Assisting 6 team members
Web pages
A small sample of webpages I wrote while with ENHH
Thank you
For whatever reason you have visited this page today, thank you for your time!
Antonia Bernardin 